The marketers behind the film Burning Passion won’t be accused of burying the lede on their official poster. Whether or not the painful-sounding plot summary will help or hurt audience levels remains to be seen. The film is actually being screened online on Valentine’s Day. For some reason, the posters have gone up exclusively in laundromats in cities including Seattle, Chicago, New York, Tokyo and Toronto. “The story is a metaphor for male sexual identity and has a brutally cynical view of love,” say the press materials. In other words, it’s not really a chick flick.
‘Burning Passion tells the story of Matt Miller, who at 14 discovers that he suffers from a bizarre sexual dysfunction. He ejaculates fire.
The film was shot on 35 mm film with a cast of dozens and features spectacular special effects (a house goes up in flames) in addition to some really nice acting. In its rough cut form, the film was invited to screen at more than 30 film festivals, where it won dozens of awards, including Gold Awards in Houston, Melbourne, and Newport Beach.
The impression I get from their website, is that they have been through so many issues with the making of the movie, from people stealing money, to Accountants ripping them off big time. I hope this movie is an underground hit!